On November 23rd, according to the source Jukanlosreve, Apple has set a roadmap for the iPhone 18 Pro/Max, which will be launched in 2026. These models will introduce a brand - new LTPO+ screen panel technology to distinguish them from the standard iPhone 18.

The source didn't disclose specific details about the panel, only indicating that the relevant technology is currently under development. It is expected to achieve significant improvements in power consumption performance, color performance, etc., compared with current industry products.

Currently, Samsung and LG are the main suppliers of iPhone displays for Apple. Every year, these two companies provide a large number of LTPO screens. So it's highly likely that they will continue to undertake the R & D and production tasks related to LTPO+ technology.

However, in terms of the specific supply chain, Samsung and LG may face challenges. In the past, Samsung once refused to produce double - stacked tandem OLED screens for Apple's 2024 iPad Pro M4 tablet due to profit considerations. It finally agreed to mass - produce only after Apple placed a large enough order. This delay also led to the postponement of the release of the 2024 iPad Pro M4 tablet. Similar problems may also affect the R & D progress of LTPO+ panels and even the assembly schedule and release process of Apple's iPhone 18. Apple may need to invest a huge amount of money to promote the construction of relevant production lines.